Your Brand and Social Media

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On today’s show we’ll be talking about branding – what exactly IS branding? Should brands evolve? How do you position your brand?

If you’d like to listen to our show live or archived please visit this link:  http://www.blogtalkradio.com/ninjamarketingshow/2012/06/15/your-brand-and-social-media

Here are some examples of great brands that have evolved over the years:

The Evolution of Pepsi Branding

The Evolution of Pepsi Branding

 

 

 

 

 

 

 

The Evolution of Starbucks Branding

The Evolution of Starbucks Branding

 

 

 

 

 

 

 

 

The Evolution of Nike Branding

The Evolution of Nike Branding

 

 

 

 

 

The Evolution of Walmart Branding

The Evolution of Walmart Branding

 

 

 

 

 

The Evolution of Canon Branding

The Evolution of Canon Branding

 

 

 

 

 

 

 

Here are some examples of brands that missed the mark in their rebranding efforts:

The Gap - An Example of Rebranding Gone Wrong

The Gap – An Example of Rebranding Gone Wrong

 

 

 

 

 

 

 

 

 

Seattle's Best - An Example of Rebranding Gone Wrong

Seattle’s Best – An Example of Rebranding Gone Wrong

 

 

 

 

 

 

Tropicana - An Example of Rebranding Gone Wrong

Tropicana – An Example of Rebranding Gone Wrong

 

 

 

 

 

 

 

 

 

KFC - An Example of Rebranding Gone Wrong

KFC – An Example of Rebranding Gone Wrong

 

 

 

 

 

 

 

 

 

Holiday Inn - An Example of Rebranding Gone Wrong

Holiday Inn – An Example of Rebranding Gone Wrong

 

 

 

 

 

 

 

Here are some examples of brands that launched social media campaigns that kicked you-know-what:

The Dunkin' Donuts Coolatta Campaign

The Dunkin’ Donuts Coolatta Campaign

 

 

 

 

 

 

 

The Coca Cola Dusty and Michael Campaign

The Coca Cola Dusty and Michael Campaign

 

 

 

 

 

 

 

The Old Spice "The Man Your Man Could Smell Like" Campaign

The Old Spice “The Man Your Man Could Smell Like” Campaign

 

 

 

 

 

 

 

 

 

 

Thanks for joining us today!  Remember, you can follow Think Tank’s mascot, Oliver The Bulldog, on Facebook at www.facebook.com/OliverTheBulldog!